The Toilet Paper Salesman® Podcast

From Consistency to Relationship: The Four Pillars of Successful Selling

Season 2 Episode 18

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Ever wonder why some sales relationships thrive while others stall out? The answer might be simpler than you think. 

The formula for sales success isn't complicated, but it is profound: consistency builds confidence, confidence turns into trust, and trust becomes a relationship. This episode breaks down why 75% of what makes a top salesperson has nothing to do with sales skills—it's about showing up, following up, being likable, and being credible. These fundamental behaviors create the foundation for everything else.

Many salespeople struggle because they miss these basics. They might show up but fail to follow up consistently. They might be likable but not credible. Without consistency in every interaction, customers can't develop the confidence needed to trust you or your company. And without trust, meaningful business relationships remain out of reach.

We also explore a critical mistake many salespeople make—building a relationship only with the buyer. When that buyer leaves, your position becomes vulnerable. By developing multiple relationships throughout the customer's organization, you create a support network that helps maintain your account even during personnel changes. This approach has saved countless salespeople from being easily replaced when new buyers arrive with their own supplier preferences.

The principles shared in this episode extend beyond professional selling into all meaningful relationships. As illustrated through a personal story about winning over a spouse of nearly 40 years, the same consistency that builds business relationships also strengthens personal ones. Listen now to transform how you approach both your sales career and your most important connections.

Link to my website: The Toilet Paper Salesman ™ – Who Says Selling Toilet Paper isn’t Glamorous? ™

Link to my book: Sales Wisdom from a Toilet Paper Salesman
Sales Wisdom from a Toilet Paper Salesman: A Handbook for B2B Sales, Sales Management, Leadership and Life Success: Mirarchi, Michael: 9780692732892: Amazon.com: Books

Link to David Mirarchi's website
David Mirarchi

Link to RJ Schinner Co, Inc
RJ Schinner | Home