The Toilet Paper Salesman® Podcast
The Toilet Paper Salesman® Podcast serves as your companion on the journey of life, focusing on areas that bring peace, joy, fulfillment, and success in both your business and personal lives.
The podcast episodes will cover topics such as:
1. Sales Techniques and Skills
2. Leadership Development
3. Special interests, simple pleasures: What makes your life worth living?
4. Discover your life’s calling.
We will feature guests who will join the discussions on these subjects when relevant.
Tune in with Mike Mirarchi, who brings four decades of expertise as a Salesperson, Executive, and Mentor. Mike offers unique, straightforward, and succinct wisdom on crafting a prosperous career and a meaningful life from the perspective of a Toilet Paper Salesman.
The Toilet Paper Salesman® Podcast
The Luke LaBree Interview: How Small Brands Win By Acting Big And Staying Nimble
Hungry for an edge without a giant budget? Mike sits down with Luke LaBree, a veteran marketer and CMO at Dennis Foodservice, to map the playbook that actually moves the needle: build a foundation of quality, do the free stuff first, and tell a story that earns attention. We dig into how modern marketing really works—interest-driven feeds, platform-native content, and the agility to ride timely moments without becoming a copycat. Luke breaks down why a strong vector logo, sharp product photos, and consistent design matter more than ever, and how a small brand can look and feel premium without big-spend campaigns.
From the kitchen to the customer’s table, quality is the throughline. We make the case that takeout packaging is an ingredient—because it changes texture, temperature, and taste—and share a simple test any operator can run to protect the experience. You’ll hear why menus are shrinking, cross-utilization is rising, and how inexpensive luxuries and protein-forward items are winning in a tight economy. Convenience stores are evolving into credible quick-serve options, while focused concepts and brewpubs prove that fewer items can mean higher consistency, lower waste, and better margins.
We also unpack smart inspiration from campaigns like Burger King’s geofenced promo, then translate those lessons to local operators: study each platform’s tone, post natively, and keep your digital touchpoints at the same standard as your dining room. Finally, we demystify AI. Treat it like an intelligent assistant. Start with a real challenge, ask for pitfalls and checklists, and iterate your way to faster, sharper execution. If you care about brand, packaging, and practical marketing that works, this conversation will sharpen your next move. If this resonated, follow the show, share it with a friend, and leave a quick review to help others find it.
Link to my website: The Toilet Paper Salesman ™ – Who Says Selling Toilet Paper isn’t Glamorous? ™
Link to my book: Wisdom from a Toilet Paper Salesman | BookBaby Bookshop
Link to buy Toilet Paper Salesman swag: My Store
Link to David Mirarchi's website: David Mirarchi
Link to RJ Schinner Co, Inc: RJ Schinner | Home
